London's Super-prime market comeback

London's Super-prime market comeback

The super-prime real estate market in London recently experienced its greatest year since the Brexit vote. In the year ending in March, wealthy purchasers spent £3.1 billion on 161 residences worth £10 million or more. In contrast, the preceding 12-month period saw 144 transactions and a total of £2.5 billion. A larger sales total at this level (164) can only be found in 2015–16, however, the spending was still well behind the record-breaking £4.3 billion spent across 227 deals in 2014–15.

With 26 purchases worth £10 million or more over the course of the year, the all-market research affirms Kensington as the hottest super-prime market in London, followed by Belgravia (25) and Mayfair (22). Houses made up 67% of the recorded transactions, down from 70% in the year leading up to March 2022, when lockdown limitations increased demand for space. 60% of transactions throughout the previous 12 months were for homes.

It is anticipated that the ratio of house sales would remain reasonably high despite a decline in the supply of luxury new-build flats entering the market. In developments where the blended value is £3,000 per square foot or more, there will be a significant decrease in the number of units approved, under construction, or delivered each year. By 2027, only 146 people remain, down from 1,364 in 2022. In comparison to the five-year average, the first quarter of 2023 had significant levels of both supply and demand. While there were 11% more properties going on the market for sale, there were 15% more new prospective purchasers registering with bids over £10 million.

As more people started travelling internationally last year, demand increased. When the fluctuation of the pound and property values are coupled, US dollar-denominated or pegged buyers still benefit from an effective discount of 37% in PCL compared to July 2014. Average prices above £10 million have been "relatively flat," increasing by just 0.5% in the year to March, the same increase seen in the three years after the pandemic's initial March 2020 strike.

Fokrul Islam, Managing Director went in-depth into how investors can save millions on property investments with currency rates. Click here to watch the full video.

Stay connected - Get market updates and property news straight to your inbox!

If you have any questions, get in touch and speak to a knowledgeable member of the team.


Get in touch with us

Please make sure to fill in all the fields
Please make sure to fill in all the fields

According to Anar Mossobir from Victorstone, off-plan properties in Dubai present attractive advantages for investors.

We take a look at the UK Rental Market report for March 2024. We learn how annual rental inflation for new lets has reached its lowest point in two years, alongside a notable decrease in rental demand and a significant surge in rental properties exceeding £1,000 per month, and more.

Tahera Zaman, International Investment Consultant at Victorstone notes that prime rental growth in London has stabilised, but there is a widening gap between tenant and landlord expectations.

Discover affordable 1-bedroom apartments in Dubai's prime neighbourhoods!